Trade secretOrabrush wins May 2010 Utah BankPitchOrabrush Display & Samples

The 25 Most Influential Kingmakers in Consumer and Retailer Companies

Earlier this year, we put together a list of the 25 most innovative consumer and retail companies —the CircleUp 25 .  Today we are releasing the CircleUp Kingmakers—25 of the most influential “kingmakers” in consumer and retail.  They are men and women whose names repeatedly arise in conversations with industry experts and consumer companies large and small. In researching this article, I talked with consumer and retail entrepreneurs, public consumer and retail companies, private equity firms, angel investors, and service providers including distributors, marketing firms and consumer focused consulting firms. And they are those men and women who in our opinion at CircleUp deserve to be included among the inaugural CircleUp Kingmakers.

Orabrush Tongue Cleaner

OraBrush Why? Up to 90% of bad breath comes from the language and everyone has some degree of bad breath. There are many specific language choices. OraBrush is the only one that cleans deep into the crevices of the tongue gently remove bad breath bacteria. This bacteria can often be seen as "white matter", especially on the back of the tongue 2 reasons why a toothbrush will not effectively clean the tongue. The toothbrush bristles removes only the upper part of the bacteria found on the surface of the tongue.

A deeper look into tongue cleaning

  1. For the purpose of this discussion let's focus on a quirky little niche brand in Orem, Utah called Orabrush. But be careful and don't call them "an Internet sensation" because although they have had tremendous success, there's nothing lucky or
  2. The Orabrush Tongue Cleaner combines micro-pointed bristles with a built-in scraper to dislodge and remove bacteria. Whatever your instrument of choice, it is time we begin accompanying our toothbrush gifts with a tongue cleaner in tow. Dr. Jordan
  3. Brent Rambo, the newly named CTO of Orabrush, discussing the brand's video strategy and how embracing programmatic allows for brands to figure out which video performs the best automatically. Sandy Hubert, MAGNA GLOBAL's head of programmatic 
  4. Austin Craig, the actor behind the popular Orabrush YouTube videos, told delegates: "Counting on virality will not work. It's like buying a lottery ticket. Paid media plays a big part in the process." Darren Lachtman, co-founder of Niche, a community