Company To Refund Consumers $3.5M Because Cactus Juice Isn't “Inflammation ...

The Federal Trade Commission announced Tuesday that dietary supplement company TriVita, Inc., the marketer of the drink Nopalea, has agreed to provide $3.5 million in customer refunds to settle charges that its ads deceived consumers with unsupported claims that the drink would treat a variety of health issues.

According to the FTC complaint, advertisements for the 32-ounce bottles of “prickly pear” fruit drink, which sold for up to $39.99 plus shipping and handling, tout the product as “inflammation relief without a prescription.”

Infomercials hawking the product included endorsements by former model Cheryl Tiegs and marketed the drink as an “anti-inflammatory wellness drink” that relieves pain, reduces and relieves joint and muscle swelling, improves breathing and alleviates respiratory problems, and relieves skin conditions.

Nopalea Juice - TriVita Sonoran Bloom

With NOPALEA, you can tap into a very rare class of antioxidants called betalaines, which develop in the fruit Nopal. They can power your life by helping to protect against premature aging, disease causes inflammation control, promote optimal health cellular and cleanse your body of toxins. NOPALEA offers scientifically proven health benefits with more than 100 + scientific studies that show that this unique class of antioxidants can do. NOPALEA is your health in a bottle. "From the desert to your home, NOPALEA holds the wonders of a fruit used for centuries by the ancient peoples of their lands.

Attention cactus juice drinkers: the check's in the mail

  1. The Federal Trade Commission announced Tuesday that dietary supplement company TriVita, Inc., the marketer of the drink Nopalea, has agreed to provide $3.5 million in customer refunds to settle charges that its ads deceived consumers with unsupported 
  2. Could be but the Federal Trade Commission is mailing nearly 500,000 checks totaling about $3 million to consumers who actually ordered the stuff and, presumably, drank it based on TriVita's claims that the juice, sold under the name Nopalea, would
  3. The drink, Nopalea, made from Nopal cactus ("prickly pear") and sold for up to $40 a bottle (plus shipping), was said to remedy a variety of problems. Among the claims: It could relieve pain, reduce swelling of joints and muscles, improve breathing
  4. The Federal Trade Commission (FTC) has settled with dietary supplement marketer TriVita over accusations that the company advertised its cactusbased drink, Nopalea, as providing health benefits such as relieving inflammation without evidence to support 
  5. This year's winning image shows the blood–brain barrier in a living zebrafish embryo (Danio rerio). It was captured by Jennifer Peters and Michael Taylor of St Jude Children's Research Hospital in Memphis, Tennessee. Dr. Jennifer L. Peters and Dr